Official Beer of England Rugby, Official Beer of Twickenham and title sponsor of the Greene King IPA Championship.
Greene King IPA is the official beer of England Rugby. Brewed in Bury St. Edmunds, the home of brewing excellence, Greene King IPA is truly a national brand with a regional heart and a multi-award winning brew of unrivalled quality and provenance. Its position as official beer of England Rugby makes perfect sense as it brings together two great British icons, England Rugby and the nation’s favourite cask ale.
In June 2013, Greene King IPA was announced as the first title partner of the RFU Championship, the second tier of professional rugby in England, consolidating its position as one of the key supporters of rugby at all levels of the game.
The competition, now titled the Greene King IPA Championship to reflect the new four year partnership, has seen rapid growth since its inception in 2009. The league continues to become increasingly competitive and is a showcase for exciting rugby, whilst providing a strong pathway for a number of England players including seven from the current squad, five of whom are on the 2013 Lions Tour.
Greene King IPA is involved in rugby at all levels with former England captain, British & Irish Lion and Wasps faithful Lawrence Dallaglio an ambassador for the official beer of England Rugby.
There are clear parallels between Greene King’s quality and provenance in the ale market and Dallaglio’s position as one of the best and most successful players in recent memory. Having been a great ambassador for the game of rugby, he is now playing a similar part for the nation’s favourite cask ale.
In addition, Greene King IPA remains the Official Beer of Harlequins and Sale Sharks. The official beer of England Rugby is also sponsoring of all rugby union coverage on national radio station talkSPORT for the coming season.
Thanks to its association with the RFU, Greene King IPA is also a major fixture at Twickenham, the home of England Rugby. Fans are able to enjoy their favourite beer from a dedicated Greene King IPA cask bar, the Rose & Crown, in Twickenham’s West car park and throughout the rest of the famous stadium.
For more information check out www.greenekingipa.co.uk.