- England 2017-18 home shirt unveiled
- Canterbury's lightest kit ever
- On pre-sale from 2pm via Canterbury.com and EnglandRugbyStore.com.
Canterbury has unveiled the new England home kit for the 2017-18 season, which will be worn for the first time by men's and women's senior sides in the 2017 Old Mutual Wealth Series.
A unique feature of the kit available for fans is a commemorative plaque, each of which carries an exclusive number, part of Canterbury’s new ‘Unbreakable Bond’ campaign. Supporters will be able to buy individually distinctive shirts for the first time ever, with a different number on every shirt.
“Every player in the squad is proud to represent England, put on the jersey and wear the rose," said England captain, Dylan Hartley..
"We’re all committed to improving as a team and it’s great to see this philosophy is shared by Canterbury. It gives us real confidence knowing we are wearing the best possible kit to help optimise our performance.”
Launched today, the campaign will see England players sharing in a series of videos, their ‘individually strong, unbreakable as one’ stories, demonstrating their commitment to the team.
Lightest Canterbury kit ever
Hours of 3D body mapping and testing has increased the durability and strength of the new kit, improving its endurance during an intense 80 minutes of international rugby. Furthermore, the weight of the kit has been reduced by 20 grams per square metre (gsm), and is now the lightest kit ever to be made by Canterbury.
A longer length sleeve, constructed with hi-stretch modular fabrication, provides a streamlined finish to the arms for improved performance and comfort, while the blue-fade colouring gives a nod to one of the traditional colours of England Rugby.
A core feature that remains is the loop neckline collar, a design aspect that has been synonymous with Canterbury since 1949.
“It is a real honour to represent England, wearing the rose is something the whole team and I are very proud of," added England Women's captain, Sarah Hunter.
"Every time we pull on the shirt we want to go out there, give it our all and make sure that we are constantly working hard and improving our performance.”
Canterbury’s Senior Designer, Gareth Woosey added: “We’re extremely proud to have developed a shirt which continues to push the boundaries of innovation and reinforces Canterbury’s unwavering commitment to England Rugby.
"We believe this new kit continues to cater for both the requirements of elite player performance and the fans whose commitment to the teams makes a huge contribution to their success on the pitch.”
The new England Rugby shirt from Canterbury is available on pre-sale from Monday, 7 August at 2pm and available in stores from Tuesday, 29 August. Access online via: Canterbury.com and EnglandRugbyStore.com.