- The Game of Our Lives will celebrate rugby's values
- Tell us what rugby means to you using #ThisIsRugby
England Rugby has launched The Game of Our Lives, a new campaign for both professional and grassroots rugby.
The campaign will aim to unite everyone involved in the sport by celebrating the people and stories that make up the game.
The campaign launches with a short film, set to the poem ‘Law of the Jungle’ by Rudyard Kipling, and features players, volunteers and fans.
“We want to celebrate the people, the occasions, the dedication, the sportsmanship, the skill and the camaraderie that makes rugby so special," said Joanna Manning-Cooper, the RFU's executive director of marketing, communications and digital.
"This new campaign shows how rugby is a sport for everyone, recognising and celebrating those at its core, and demonstrating everything rugby can offer.”
Game of Our Lives will be unveiled at Twickenham Stadium during the Old Mutual Wealth Series match England vs Argentina on Saturday, 11 November.
To kick off the campaign England Rugby is calling for people from across the game, to share what rugby means to them using the hashtag #ThisIsRugby.
It will be promoted during the Old Mutual Wealth Series and some of the best responses will be shared across England Rugby channels with fans given the chance to win exclusive prizes.
For more information visit www.englandrugby.com/gameofourlives
Tell us what rugby means to you #ThisisRugby