- The England Rugby Club is launched
- For more information, visit www.englandrugbyclub.co.uk
Exclusive pre-sale tickets and Rugby Store discounts, introducing the England Rugby Club.
England Rugby has launched a new home for the nation’s most passionate rugby supporters, following a transformation of the Union’s customer relationship management (CRM) platform.
The England Rugby Club has been created following extensive research among past and present members of the England Rugby Supporters Club to discover what fans want from a membership programme.
Thanks to their feedback, the England Rugby Club will now provide improved access to tickets, without the need for a ballot, and will make it easier for members to watch England at Twickenham.
“England Rugby Club has been a key project for us, aimed at deepening our fan engagement, and improving our digital experience,” said RFU Marketing, Communications and Digital Director Joanna Manning-Cooper.
“We wanted to create a membership package focused on the nature of our rugby clubs; one based on community, a shared passion for the sport, and supporting the national team. We hope new and existing members will welcome the change, and we look forward to welcoming them to the England Rugby Club."
Closer to the action
For those who want to get closer to the action, social members can upgrade to England Rugby Club’s First XV, providing access to exclusive pre-sale ticket windows, including for RBS 6 Nations tickets, via the Official England Rugby Ticketing Site, as well as a 10% discount at the Rugby Store.
Membership upgrades are available for just £25 while those already signed up to the England Rugby Supporters Club will automatically become a member of the First XV.
The new membership programme is part of the RFU’s ongoing improvements across its CRM platform, which has seen significant strategic investment over the past 18-months, following the 2015 Rugby World Cup.
Access to the England Rugby Club First XV is capped each season and, while membership won’t always guarantee tickets, it will increase the opportunity to attend the best matches. When the First XV reaches full capacity, those wishing to join will need to wait until the close season to join.
Membership for the new club will now follow the rugby calendar, from September to June.
Existing ticket allocations will be unaffected by the England Rugby Club. Supporting your local club by becoming a member remains the recommended way to access England tickets.
For more information, visit www.englandrugbyclub.co.uk
**Ticket prices may vary between ticket categories. Tickets subject to availability and normal RFU Ticket T&Cs apply. Service fees apply.