England head coach Eddie Jones says they will focus on their own brand of rugby to be successful rather than copy anything else.
Jones has won 20 of the 21 games in charge of England including winning two Six Nations titles, one Grand Slam, as well as unbeaten tours to Australia and Argentina.
He was speaking ahead of a three-day training camp in Oxford to prepare for the Old Mutual Wealth Series matches against Argentina, Australia and Samoa in November.
“Just because it’s popular, it doesn’t mean it is right,” said Jones. “Spending your whole life on your phone is popular but that doesn’t mean it is right.
“There is certain sort of rugby we need to play to win the World Cup and it is not going to be popular rugby – we’ll play the rugby that suits us.
“We’re going to play our own rugby, we don’t need to copy New Zealand.”
Two years to go
Despite the focus on the Old Mutual Series matches, Jones is also aware these games are part of the continuing preparations for the 2019 Rugby World Cup in Japan.
England are in Pool C along with their first opponents in November, Argentina, as well as France, United States and Tonga.
Jones plans to take his side out to the Rugby World Cup in September 2019 to them for the tournament and recently took senior members of his backroom team to Japan for a recce where they visited Tokyo, Yokohama, Miyazaki and Kobe, looking at potential bases for the side.
He has selected uncapped duo Harlequins fly half Marcus Smith and Bath hooker Tom Dunn in his training squad to look for players that could make an impact in Japan.
“What I’d like to find is like a [New Zealand wing] Nehe Milner-Skudder someone like that, just comes out of the blue and gives you something so different in a World Cup year.
“I reckon now we’ve probably got about 80% of the squad about right but we’re looking for that X factor rookie to come out and there is a place for that sort of player.
“It might be someone like Marcus Smith, who knows?”
With a number of England’s players on British & Irish Lions duty in the summer in New Zealand, it gave a chance for a number of new players to impress Jones on the summer tour of Argentina.
Out of those who got their first caps in South America, Tom Curry, Nick Isiekwe, Sam Underhill, Harry Williams, Piers Francis and Alex Lozowski have all been included and Jones is keen for the players that have come through the pathway to make an impact. "Those young guys coming through and they’re challenging the establishment."
“We did know about Underhill through Richard Hill’s involvement but Tom Curry has probably been a bit of a bolter with someone that has come through.
“Nick Isiekwe is another one as I think he is coming through rapidly. Last year he wasn’t playing Premiership rugby and now he is, so he’s another one who has done really well.
“So we’ve been quite fortunate with the number of those young guys coming through and they’re challenging the establishment.
“These young players they’re delicate, they’re like flowers where it’s ‘how much water, how much sunshine’ and if you give them too much too early they grow too quick and their foundation isn’t strong enough – you have to quietly build them over a period of time until they’re ready.”
England training camps:
Sunday 24-Tuesday 26 September: training camp, Oxford
Sunday 29 October- Friday 3 November: training camp, Portugal
Old Mutual Wealth Series
Saturday 11 November: England v Argentina
Saturday 18 November: England v Australia
Saturday 25 November: England v Samoa