- The O2 to become a giant canvas for fan support
- Laura Wright launches world's largest projection
England fans will be able to tweet their messages of support for the team on to the roof of The O2 as part of the world’s largest light projection.
For the first time, England Rugby partner O2 is using The O2 as a giant canvas – equivalent to the size of ten rugby pitches – to allow fans to show their support to the world.
England Rugby official singer Laura Wright launched the projection with a stirring rendition of Jerusalem from the roof of the iconic venue, surrounded by a patriotic 3-D projection mapping light show.
From 8pm on Tuesday 15 September, O2 will be handing the show over to fans. England rugby legend Jonny Wilkinson, former cyclist Victoria Pendleton and England cricketer James Anderson were among the first to have their tweets projected on to the roof of The O2.
Those fans lucky enough to have their messages displayed will receive an exclusive image and gif of their own personal message.
“We are in a unique position to be playing on home soil and have the support of a nation behind the team,” said England Head Coach Stuart Lancaster.
“That support can be the difference and we are calling the entire English population to rally and get behind the team. We are ready and will do everything in our power to represent the shirt and nation with pride.”
Nina Bibby, Marketing and Consumer Director at O2, said: “This is the pinnacle of our 20-year partnership with the England Rugby and is the ultimate demonstration of O2’s support for the team.
“We’re calling on the entire country to show their support and now we are handing over the incredible opportunity for fans to tweet their messages on The O2 to make the team feel like giants and inspire them onto victory.”
The projection will last for the duration of the tournament and will illuminate The O2 each night from sunset to midnight.
To get involved fans can tweet their messages of support using #WearTheRose or for more information visit www.o2.co.uk/weartherose.