England Rugby and Persil have announced a new, three-year partnership, which will see the leading Unilever laundry brand become the Official Laundry Supplier.
The England Men’s and Women’s teams will be supplied with Persil laundry bags including a range of products to keep their kit clean in training camp, and the brand will be surprising a number of fans visiting the England Rugby shop with their very own Persil laundry bags.
Persil will also be supporting the grassroots game during 2019 by giving more families the chance to experience the benefits of time spent outdoors through rugby, alongside other brand partnerships including Outdoor Classroom Day and Parkrun. Find out more about Persil's Dirt is Good campaign at www.persil.com/uk/dirtisgood
Gemma Cleland, Unilever Vice President of Home Care, said: "We’re so excited to be launching this partnership with England Rugby. One of our brand’s key missions is to get more children and families outdoors, to experience life to the full – our partnership with England Rugby is going to be the perfect way to help drive this forward"
Simon Massie-Taylor, RFU Chief Commercial Officer, said: "We are really excited to welcome Persil to our roster of partners. We look forward to working with such a well-known family brand and the “Dirt is Good” campaign to encourage more kids and parents to get outdoors and enjoy the game."