What is Quilter Kids First Rugby?

Quilter Kids First is England Rugby’s approach to rugby for 6-13 year olds. It gives children the opportunity to prosper by fostering an environment for having fun, learning and building confidence.

It’s all about helping children develop and learn the game at their own pace, and making sure they have plenty of fun while playing. We’re asking rugby centres across the country to take the Quilter Kids First pledge to commit to a range of high quality standards. We are asking clubs and schools to commit to;

  • Put children at the heart of everything we do and all the decisions we make.
  • Encourage fun on the pitch, through equal opportunity and realistic expectations of our children.
  • Build the skills of our adults to provide a safe, healthy, respectful and enjoyable environment for kids.
  • Develop children’s confidence and character as players and people.
  • Champion rugby’s Core Values, inspiring a lifelong bond between children, adults and our sport.

How do I sign up my club or school for Quilter Kids First pledge?

All clubs and schools with children aged 6-13 can sign up; ask your Club Chairman or Head Teacher to take the Quilter Kids First pledge by registering their details.

As part of the registration process all clubs and schools will pass through a safeguarding filtering. Shortly after, they will be contacted directly by the Rugby Football Union.

What resources are available?

If your club or school signs up to the pledge, as part of your welcome pack you will receive information and resources to enhance your current rugby offer. The start-up pack contains physical resources for your players, coaches/teaches and parents, as well as a plaque so that you can proudly display your commitment in putting Kids First.

You will also gain access to our online toolkit where you can personalise and download promotional material to advertise your involvement in Quilter Kids First.

Want to find out what you can do to be the best you can be? We have designed a feedback form that you can send to your recent visitors inviting them to comment on what they liked about their recent visit and what would have made it even better. This is downloadable on the resources section of the brand centre.

What are the green laces and how do I use them?

The green laces are included in your Quilter Kids First starter pack. They are there to help you recognise and reward, on a weekly basis, the players in U7-U13 age grades who are demonstrating rugby union’s core values; teamwork, respect, enjoyment, discipline & sportsmanship. Here’s how you can use them:

1. Identify a player aged 6 – 13 who demonstrates rugby unions core values, working in conjunction with other coaches/teachers at your club/school

2. Reward them with a pair of green laces and a player certificate, explaining how they have demonstrated rugby unions core values

3. Broadcast this players achievements using the ‘clubhouse’ poster and share on social media using #QuilterKidsFirst

What is the champions programme?

The champions programme helps us identify those clubs and schools where the quality of Quilter Kids First delivery is exceptional. We want to reward them and highlight their successes, celebrating their effort and expertise.

Remember, the club or school must be signed up to Quilter Kids First to be eligible for the champions programme. Find out more here. 

What can a champion win?

Your club or school could win a special visit from former England international and British & Irish Lion, Ugo Monye. He will be travelling the country, presenting unique training sessions as a reward for those clubs and schools that are leading the way with Quilter Kids First.

Find out more here. 

How do I become a champion?

Kids First Champion clubs or schools are those identified as achieving particular success in:

  • Creating a great rugby environment
  • Great coaching and upskilling coaches
  • Retaining and keeping players in the game.

This is a great opportunity to help recognise and reward the efforts of those involved in Quilter Kids First who are upskilling their coaches, building players’ confidence and creating a great rugby environment for all.

Find out more here. 

How do I nominate a champion?

1.     Observe – see a club or school that you visit that makes rugby fun for all players and that supports young players to enjoy our sport. Check that other parents, coaches and teachers think so too.

2.     Nominate – click here to nominate that club/schools a Champion. You’ll be asked why you are nominating them as well as providing an overview of the impact it had. It takes less than 5mins.

3.     Reward – winning nominations are selected by a national panel and receive their reward! The work they have done will be shared to support other clubs and schools across the country.


I’m at a pledged Quilter Kids First club or school but I’ve seen behaviour that conflicts with the pledge, what should I do?

If you see behaviour that conflicts with the pledge and impacts on children’s enjoyment it must be challenged. How we do that is dependent on the severity of what we see:

  • Core Values – is what you see in coaching practice or touchline behaviour supporting our core values (teamwork, respect, enjoyment, discipline, sportsmanship)? If it doesn’t we have a duty to the game and to the children to challenge.
  • Poor practice – engage in conversation with them and look to influence what they are doing through conversation or by demonstrating good practice. An example of this could be long lines of children standing still, can we suggest an alternative activity that creates activity for all. Check it against the ‘APES’ principle – is it Active, Purposeful, Enjoyable and Safe?
  • Dangerous practice / Safeguarding related – Intervene. We need to do all we can to prevent injury and to protect the welfare of our young people. Report the matter to other coaches, Safeguarding Manager or the Club Coaching Coordinator, they are there to help. Don’t assume someone else will.

How does Quilter Kids First relate to the Rules of Play and Age Grade Rugby?

Quilter Kids First is the player centred philosophy of putting our kids first in the way we coach, enjoy and play our game.

  • The Rules of Play are the development driven game rules that are played on the pitch.
  • The Age Grade Rugby refers to the structure of competition; this supports the Quilter Kid First philosophy and gives opportunities for children in our clubs and schools to play competitive rugby using the new Rules of Play.

Our Age Grade principals will drive the future of Age Grade rugby. We will ensure rugby remains; player-centred, development driven and competition supported. Adopting these principles will create a consistent offer for players, providing clarity and removing conflicts between clubs, schools and representative rugby.

For additional information, please visit: www.englandrugby.com/agegraderugby

I am a parent, why is Quilter First Rugby important to me?

Rugby union is a great game to be involved in as a player, teacher, coach, parent, spectator, referee or volunteer and enjoyment is the key to keeping people in the game longer. The aim of Quilter Kids First is to give children an experience that helps them flourish and enhances their enjoyment of rugby for life.

If we fully commit to the pledge in our coaching and on the touchline, we will provide our players with the best possible chance of developing a lifelong affiliation with our sport.

Who is Quilter?

As the largest* wealth management business in the UK, Quilter aims to help people secure their financial futures. If you haven’t heard of them before, it’s probably because most of their products are sold via financial advisers. Quilter is a strong believer in the value of financial advice as the best way to help people achieve their financial goals.

The company oversees £98.6bn** in customer investments and is part of Quilter plc, a FTSE 100 group. As well as offering a range of financial products (such as pensions, investments and protection) in the UK and overseas (via Quilter International), its services include:

  • financial advice (via the Intrinsic network)
  • investment management solutions via Quilter Global Investors
  • discretionary investment management via Quilter Cheviot.

Find out more at www.oldmutualwealth.co.uk/about-us.

*by assets under management **as at 30 September 2015

What is Quilter's Role?

Quilter is a proud partner of Kids First. That’s because, as with finances, they’re a big supporter when it comes to the value of achievement through expert guidance.

Kids First is all about understanding what motivates children and encouraging them, with the support of their coach, to give their all for themselves and their team mates.

Quilter is passionate about playing their part in making a difference to the prosperity of future generations and believes that people who take professional financial advice have the best chance of reaching their goals.

That’s why Kids First and Quilter make such a good team. Both pride themselves on understanding individual motivations and setting small targets to achieve big ambitions.

What activity should we be doing throughout the season?

The Quilter Kids First Calendar for 2017-18 can be found here 

Have a question?

Have a question that isn’t answered in the FAQ’s? Please contact kidsfirst@rfu.com