Doors open to new England Rugby Store

  • New store is open 9:30am to 5:30pm
  • It is part of an eight-year project

Fanatics, with the Rugby Football Union, have opened the doors to our stadium’s new store as part of an eight-year project to develop the RFU’s global retail and e-commerce programme.

The original store was taken into management by Fanatics last year, and the re-launch is the next step in the exclusive retail partnership, with the store offering a best-in-class experience to fans.

The first international fixture for the new store will be England’s meeting with South Africa in the Quilter Internationals on 3 November 2018. 

As part of the partnership, Fanatics will ensure it remains at the forefront of technology and development with a commitment to regular refurbishment and technical upgrades.

The new store is open from 9:30am to 5:30pm Monday to Saturday, 11:00am-5:00pm Sunday (NB opening times vary on match days).

“We are delighted to be re-launching our new and improved England Rugby Store in partnership with Fanatics," said Kate Worlock, RFU Head of Licensing and Retail. 

"Twickenham Stadium is the home of rugby and our new store has been designed to ensure people who come to Twickenham, whether on a match day or non-match day, have a great experience.

"We pride ourselves on our world class facilities at Twickenham, which include the newly refurbished World Rugby Museum opened earlier this year and the redesigned East Stand launching in the autumn.”