- RFU contributes towards £142m investment of broadcast revenue into community game
- The investment has helped grow initiatives such as Inner Warrior and CBRE All Schools
The RFU is one of six national governing bodies to have reinvested a total of £142m from broadcast revenues into the community game in the last year.
The Sport and Recreation Alliance today announced the latest figures from the voluntary code which requires signatories to put a minimum of 30% of net broadcasting revenues back into their respective sports and to make their events available to free-to-air broadcasters in live, recorded or highlights form so that they can be viewed by the vast majority of the population.
The commitment forms part of the Voluntary Code of Conduct on the Broadcasting of Major Sporting Events which the RFU is a signatory alongside The Football Association, England and Wales Cricket Board, Rugby Football League, The R&A and the Lawn Tennis Association (jointly with the All England Lawn Tennis and Croquet Club).
Among those grassroots initiatives to have benefited from the investment are CBRE All Schools, Inner Warrior, O2 Touch and NatWest RugbyForce.
“Investment at every level is integral to the growth of the game," said RFU Rugby Development Director Steve Grainger.
"Pledging to this Sport and Recreation Alliance voluntary code demonstrates the RFU’s commitment to ensuring that revenue generated from the professional game feeds back into grassroots rugby.”
“As this year’s compliance assessment demonstrates, the Code plays a vital role in ensuring that revenues generated at the top end of sport are reinvested back into the long-term development of the grassroots to create opportunities for all" added Jon Zeff, chair of the Sports Broadcast Monitoring Committee.
“In addition, the Code provides assurance that, wherever possible, the best sporting events are available to everyone, regardless of their ability to pay for a subscription service.
“£142 million represents a significant contribution to the development of the respective sports and reinforces the importance of the Code as a collective commitment by governing bodies and event organisers.”